Full Description

Many organizations struggle to maintain a cohesivecommunication program, despite the existence of acommunication plan. The problem often lies in the planitself. Planning exercises are exciting, ambitious undertakingsinvolving the highest levels of an organization.Board members, general managers, other agency leaders,and consultants often contribute to the creation ofa water utility's communication plan. With this kind ofintellectual wattage, why aren't plans more useful? Thisarticle identifies seven planning pitfalls and shows utilitieshow to avoid the mistake of thinking they're servingthe "general public." Includes table.

Product Details

Edition: Vol. 97 - No. 1 Published: 01/01/2005 Number of Pages: 10 File Size: 1 file , 210 KB